It is always said that music is food to the soul. That explains why people love listening to different music as they do their daily activities. You will find people playing music during workout routines, house chores, and so forth.
There is no denying that music has the power to rev you up, but have you ever thought that it can impact your spending? Music doesn't come to mind when you think about how you spend money.
Yet, its alluring sounds and tempos can move you emotionally and physically. Indeed, research shows music can affect how we shop and even our satisfaction.
Effects of Music in Gaming
Music is almost always an integral part of games, even stretching back to the era of the Commodore 64, where the processors could only accommodate the simple 8-bit sounds we remember so fondly on the original Mario games. We've also seen music used in a far more interactive way, such as being used to lead the player through the game, such as increases in pitch and tempo as you get closer to your goal, or stings and notes indicating danger or intrigue.
The background music enhances a huge part of the online gaming adventure included in casino games. Software developers are aware that it's likely you appreciate good music. Besides breathtaking visuals and graphics, they also ensure their games have sounds that evoke your gaming spirits.
Online casinos utilize music for entertainment, and often, you will experience thrills without even noticing it. New online casinos open regularly, so you will be able to find a website that satisfies your interests.
The Right Background Music
Storeowners and customers often overlook background music at large. Consumers are more concerned with the products and services they can buy than the music playing.
On the other hand, service providers are more concerned with a store's layout and design. They focus more on visual appeal and ignore music's role in making consumers buy their products.
The right background music can make your customers stay longer, purchase products faster, and spend more money. A good example is nightclubs. Some people spend endless hours in these joints, mainly over the weekend, because they deliver great music and entertainment.
That said, choosing the right music is crucial. Studies show that classical music, more than any other type, can influence clients to spend more. The music works in two different ways.
- First, it creates an environment of luxury. When customers listen to classical music, they subconsciously perceive the products and services are high-end and of excellent quality. So, they will feel the urge to buy such goods, particularly since people appreciate a good high-end staple.
- Second, classics can spark customers to create a classical and richer taste in goods and services. This motivates them to buy the more expensive products in a shop, helping the bottom line.
However, this does not imply that all outlets should consider classical music. Playing this music in some places will have a negative impact on customer satisfaction. So, ensure you know your target audience beforehand.
Background Music
Several studies suggest that the longer people spend anywhere, the more likely they will buy more products or use services. Hence, background music is businesses' secret weapon to make people shop for goods and services. However, just make sure it's music that makes them want to stay.
Nevertheless, assuming you are a business owner, it's vital to consider the type of business you operate. As much as the goal is to get people to spend through music, this might not work in some areas.
Take, for example, a busy cafe. Here, you will want your customers to finish their meals/drinks fast so other customers can start immediately, and won't spend hours queing for a table.
While consumers may pay little attention to background music, businesses must carefully select their background music. The goal is to first understand their customers before deciding on the piece they can use to boost sales and enhance customer satisfaction.
We’ve even seen this creep into the online space far more. You’ll rarely notice the inoffensive music behind your YouTube videos, but it has been painstakingly chosen over thousands of hours of market research to make you zone in and pay some level of attention to the product being shown to you. We’ve even seen Twitch streamers incorporating classic video game soundtracks and sound effects into their content to pull at the nostalgic heartstrings of their viewers for higher donations.
A Befitting Tempo to Set a Spending Mood
The tempo is among the most impacting parts of music. The tempo of a song can have different psychological effects on people, including shoppers.
Slow music creates a calm environment and may make people spend more time at a store. Assuming you go to a store playing soft music, you will likely spend a little longer browsing merchandise. There is also an argument that you will be more likely to spend your money since you will have thoroughly examined the product you want.
Another excellent example of slow-tempo music impacting your spending is at the spa or massage parlor. The type of music they play is soothing. The relaxing environment is one of the reasons you will find yourself in these places. I can’t think of anyone who would want to spend any time in a spa playing Rammstein or Slipknot.
Final Thoughts
Music can create an engaging tool that can change your state of mind in surprisingly impactful ways, including altering your mood, perception, and even behaviour. Choosing the right music as you shop, eat, or enjoy any other service can massively change the environment you wish to be in, or the environment you wish to create if you are the business owner.
Music plays a significant role in our lives. While we may think it does not affect us much, it affects our brain and overall well-being.